On today’s podcast episode, we discuss where creators make their money, why nano-influencers are becoming increasingly sought after, why it’s getting harder for creator content to break through, and the biggest challenges in measuring the impact of influencer campaigns. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen everywhere, and watch on YouTube and Spotify.
As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.
AI agents will drive most web traffic by 2027, forcing brands to build for machines without eroding trust.
UCP adds carts and loyalty perks, but it may not be enough to move the needle on AI platform checkouts.
Early users complete three times more purchases as agentic voice chains compare to checkout in one flow.
Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.
Teenagers today are digital natives in the truest sense, but their digital lives reveal surprising nuances about device preferences, social spaces, and emerging technologies that marketers need to understand.
An integration with Reddit and Pacvue plugs Reddit into more than 100 networks as the platform’s AI citations and ad sales climb.
Meta will trim third-party reviewers, betting AI can cut scams and errors. But the change may risk opaque, uneven calls.
Meta keeps Horizon alive, but marketers are moving on to genAI, CTV, and TikTok formats that deliver scale and ROI
AI scales flawed data, worsening results from broken, privacy-hit systems.
Tech and AI players must prove accuracy, privacy, and real clinical value if they want users to trust them with their medical record data.
Inclusive design drives cultural impact and offers an opportunity to reach 1.3 billion consumers
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
The World Cup remains one of the globe’s most popular sporting events. While US interest in the quadrennial event has historically lagged other countries, it may be inching up due to hosting duties—but not dramatically. TV will dominate US viewing habits, and host cities stand to benefit from fans.
Agent Kit promises cleaner traffic and compliant automation amid privacy and power worries.
As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.
As Gemini becomes more context-rich, generic campaigns risk invisibility in AI-curated results.