60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.
Steady Pro demand is offsetting softening DIY demand.
Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
Amazon squeezes affiliates: Commission cuts up to 50% and thinner data access rattle publishers already hit by AI search declines.
Discovery tilts toward smaller sellers, tempting retailers to join or risk fading.
By offering cash back beyond fuel, Shell is trying to make its co-brand more like a general purpose card.
To bolster its European presence, Klarna’s tie-up with a major POS provider in the EU secures its buy button’s wide visibility.
AI discovery lags traffic reality: Organic and social dominate web traffic, giving brands time to test AI before users’ search habits change.
The tool acts as a shopping hub, enabling users to shop across merchants and Google Services, find savings, and check out
Higher fares and fewer flights test demand in a slowing economy.
Fortnite back on iOS worldwide: After its ban slump, global distribution could reignite teen reach and ad demand.
Search as productivity OS: Google turns Search into a coding, agent, and widget hub—keeping users inside its walls, not sending them out.
It’s trying to frame in-person banking as old-fashioned as big banks grow their footprints.
They’re prioritizing financial health over social experiences.
TrumpRx’s addition of 600 generics to its comparison platform could reshape how patients shop for medicines by increasing transparency and pushing pharmacies to compete more aggressively on cost.
“Wellness buyers” skew wealthy: Targeting affluent consumers may boost short-term margins, but it can limit scale and weaken long-term loyalty.
OTC brands drew far more video and ad views than Rx brands in April, capturing attention where health searches often begin.
Spotify debuts podcast badges to fight AI slop: Platforms are turning to patchwork solutions as they struggle to contain the flood.
Meta courts creators and cautious advertisers: New content planners and block lists aim to lift originality, time spent, and ad dollars.