In July 2026, we analyzed 14,540 ChatGPT recommendations across 20 apparel and fashion categories to compile the EMARKETER AI Visibility Index.
Back-to-school shopping isn't over when students walk through the classroom door. With $85 billion in US retail sales expected this year and nearly half of parents planning to buy only essentials upfront before replenishing later,
Football season is a delivery app season. As the 2026 NFL and college football seasons kick off, fans will be inviting friends and family over to watch the games, and they will be ordering the snacks and drinks to feed them. That gives brands a window through commerce networks to reach hungry fans on delivery apps, introduce new products, and help them plan the right mix for their guests.
A partnership may be more realistic than a takeover, but getting eBay on board looks unlikely.
More brands chase sales abroad as tariffs, inflation, and softer spending squeeze home markets.
The nationwide expansion gives budget-conscious shoppers another reason to visit as furniture demand remains uneven.
Taylor Farms’ recall reaches major grocers, widening the potential fallout from the recent produce scare.
The bank highlights its community ties with a sentimental ad about coaches.
Novo Nordisk adds AWS to its AI roster. Deep-pocketed drugmakers can test multiple AI partners, an advantage smaller rivals may lack.
OpenAI seeks an SMB ads team: New hires to court SMBs could widen ChatGPT’s advertiser base, but unproven results warrant caution.
On today’s podcast episode, we discuss the three biggest questions surrounding Meta right now: Will the company create the next big social network? Will people really watch Instagram on TV? What AI agent will Meta release after rolling out its shopping agent? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Minda Smiley and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube, Apple Podcasts, or Spotify.
Gemini and Copilot gain consumer preference, giving marketers reason to plan for multiple AI platforms.
As trust in digital content erodes, brands can stand out with real voices, creators, reviews, and experiences.
45% of US Gen Z digital audio listeners play video games while they listen, compared with 28% of listeners overall, according to a March survey from The Harris Poll and EMARKETER.
Nielsen to acquire DoubleVerify for $2.15 billion: The deal pairs audience measurement with verification, improving CTV accountability.
Meta faces brand-safety scrutiny: Monetized account payouts reach pages that appear to violate its rules, an Australian news report finds.
India is emerging as a leading market for AI-powered commerce, supported by high genAI adoption, growing acceptance of agentic shopping, and consumers’ willingness to share data in exchange for better AI experiences.
Generic “AI-generated” tags aren’t enough to help TikTok users spot deepfake doctors or fabricated medical claims.
Easier scheduling, transportation, and virtual care can get patients to the doctor, but they need clearer guidance on when to seek screenings or telehealth.