Amazon drew 243.8 million US unique visitors across desktop and mobile in April 2026, close to the 342.5 million that Walmart, Temu, and eBay pulled in put together, according to Comscore Media Metrix Multi-Platform data.
When bridal boutiques start asking customers to sign weight-loss waivers and bra companies redesign products for changing body elasticity, it's clear that GLP-1 medications have moved far beyond a healthcare story. As adoption of GLP-1 medications reaches 12% to 15% of the US population, per KFF survey data, retailers across every category are discovering that changing consumer behavior requires more than just smaller portion sizes.
An FTC investigation adds to mounting trade challenges, creating more uncertainty ahead of the company's IPO.
A 6% APY may draw deposits, but trust and rate durability could decide whether users bank with X.
Meta vows to fight misleading AI content: An EU pact will force advertisers to clearly label AI content even as usage climbs.
Over 80% of baby and toddler grocery products fit the description, even as parents seek simpler foods and greater ingredient transparency.
As access replaces purchases, brands must earn loyalty with flexibility, transparency, and lasting value.
Facebook adds a user trust layer: Free identity badges may help users and sellers, but optional adoption will determine their long-term value.
Acquiring the AI startup would allow Stripe to expand its footprint in agentic and AI commerce.
Campaigns from Coca-Cola and Unilever boosted sales while generating customer insights and brand lift set to outlast the event.
Strong growth across Venmo, BNPL, and Braintree bolstered PayPal’s strong performance.
Airlines and hotels add lower-cost upscale options, helping lure value seekers without diluting premium offerings for affluent travelers.
Deposits, checking, and savings deepen relationships that can lift customer lifetime value.
J&J serves as a case study on the power of brand resilience during a prolonged court battle.
AI health scam ads are fooling vulnerable patients, making consumer education with trusted healthcare creators a growing imperative for credible health brands.
At Cannes Lions 2026, Jonathan Stringfield, Vice President, Microsoft Advertising & Gaming Business Leadership, met up with EMARKETER’s Max Willens at our Cannes studio to discuss gaming’s evolution into one of the most influential entertainment and cultural ecosystems,
AI ads ignite spending: Chatbot and AI search formats drive $32 billion in spend as discovery moves beyond blue links.
Audio and video podcasts complement each other: Combining both formats can build brand trust first and drive measurable consumer actions later.
The great agency DIY shift: Media buyers are shrinking vendor rosters as AI coding tools make proprietary builds cheaper—but scale remains a risk.
Limited-edition drops could boost loyalty and profits as new vehicle demand slows.