Google's AI Max drives up to 80% sales gains, but trust concerns linger as conversational ads test user confidence.
HubSpot connects CRM lifecycle data to TikTok ads, pitching itself as the control layer for performance media.
A 1TW semiconductor factory could restore Intel’s AI stature as Musk grows infrastructure pipelines for SpaceX, Tesla, and xAI.
In today’s podcast episode, we discuss the main takeaways from the recent social media harm trials, how much Americans are using social networks (and which ones they’re using the most), and the changes we expect to see as a result of this landmark verdict. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify.
The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.
LG and Teads data show higher recall, clicks, and conversions without disrupting viewers.
Retailers face a critical challenge in the age of AI: Understanding which of three emerging consumer types deserves their attention and investment today versus which remains largely theoretical.
New rules aim to curb misleading discounts ahead of Prime Day.
States target app-only grocery deals as critics say they sideline seniors and low-income shoppers.
Europe and Canada lead pullback as tariffs and the war in the Middle East fuel anti-American sentiment.
Virtual fitting rooms gain traction: More brands, including Levi’s and Zara, are relying on try-on tools to reduce returns.
Its new rewards program competes with banks for credit card users
Trust in AI has room to grow as banks look to it to offer financial information and advice.
Banks should still look ahead to its commercial implications.
63% of US adults say having ads in AI search results would make them trust those results less, according to a January survey from Ipsos.
From automated bidding tools offered by Google, Meta, and Amazon to emerging agentic AI systems designed for end-to-end campaign automation, AI is becoming embedded at every stage of the media buying process.
Lean teams deliver cheaper, faster AI as investors demand returns.
CNN tests AI agents to trade ads, aiming to control pricing and prove ad muscle ahead of a Paramount tie-up.
A new blueprint pitches wealth funds, robot taxes, and four-day work weeks to recast the company as a public-interest ally.
On this episode, we explore how leading brands are implementing successful offsite strategies. Focuses include data partnerships and clean rooms, audience targeting off-platform, measuring offsite incrementality, and balancing scale with signal quality. EMARKETER Senior Analyst, Minda Smiley hosts Jason O’Toole, Head of Connected Commerce & Media at Gildan and Ryan Verklin, Paid Media & Retail Media Senior Lead at Bayer.