As households feel squeezed, brands that make savings easy to find and use can wind repeated buys from today's flexible shoppers.
Beijing’s probes ahead of Trump-Xi talks heighten uncertainty for retailers.
Heavy AI use fuels skepticism as “AI slop” erodes trust, forcing brands to prioritize quality, authenticity, and human oversight.
A J.D. Power survey and proprietary data elaborate on the threat.
The bar for a feature-based approach to mobile banking gets impossibly high.
A dramatic domestic expansion would be a second act following its retrenchment abroad.
Rising costs and shopping behavior push insurers toward telematics and AI.
With affinity partnerships, pet parents are targeted at the point of sale and beyond.
Conversational AI is becoming a new front door for insurance discovery and customer acquisition.
SAG-AFTRA wants synthetic performers priced like humans, challenging the “cheap AI” narrative.
Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.
Instagram Plus tools may offer extended Story life, rewatch data, and new traffic insights to boost performance.
Anthropic doubles its paid users as ethics stance, viral ads, and new features drive Pro-tier upgrades.
In today’s podcast episode, we discuss why YouTube is the “new king of all media,” the strategies most likely to help competitors catch up, and what—if anything—might trip YouTube up. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Forecasting Writer Ethan Cramer-Flood and Analyst Marisa Jones. Listen everywhere, or watch on YouTube or Spotify.
Behr Paint enlisted influencers to help consumers feeling stuck in their DIY projects. Through April 2, consumers can call 1-877-ASK-BEHR to leave a voicemail for DIY creators Tyler Cameron and Shayna Alnwick.
Algorithms summarize the news, nudging marketers beyond legacy outlet mentions.
This approach to mortgage-adjacent lending could introduce new risks.
Offering in-app subscription cancellations can prevent younger consumers leaving issuers for fintechs.
Though both commerce media spend and measurement capabilities are growing rapidly, the gap between investment and the ability to accurately measure performance continues to widen.