On today’s podcast episode, we discuss three big questions surrounding Amazon right now: Can Amazon’s test of AI-generated search overviews reshape discovery? Can Amazon become the backbone of the retail supply chain? And will customers want a shopping-specific AI to help them (like Rufus or Sparky), or a generalist model (like ChatGPT or Gemini)? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Content Suzy Davidkhanian and Analyst Marisa Jones. Listen everywhere or watch on YouTube and Spotify.
Gaming CTV ads cool off: KPI data shows that engagement still tops peers, but rates fall sharply as interactive formats scale.
78% of Americans plan to take a trip—up from 61% last year—as consumers shrug off rising prices.
December order value declines in several retail sectors, suggesting marketers should lean into intent and value messaging.
Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Higher earners outpace others in private label adoption.
Flexible installments and expanded rewards can help small businesses navigate rising costs
Delinquencies trended down, but flat acquisitions suggest wary or boxed-out consumers from credit.
OpenAI-Apple alliance frays over control of AI layer: Legal tension shows model makers and device giants are jockeying for the user gateway.
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Gas-fueled gains masked underlying demand as inflation erodes spending power.
Policy whiplash and a 27% sales drop force a pivot back to hybrids.
Strong merchandising drove sales gains across each of its categories.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Trench coats and tiered pricing revive Gen Z appeal without diluting cachet.
Foldables fail to wow buyers: New Razr and rumored Apple models top $1,900, yet just 13% of owners would upgrade for novelty over price or battery life.
The Klarna Card still dominates GMV, but loyal users are getting more comfortable taking on interest.
Integrations with smaller FIs’ mobile apps could encourage more Gen Z loyalty.