Agencies are going all in on YouTube for CTV, valuing its TV-scale reach and digital precision.
Golden Globes TV audiences dipped 7% YoY while social buzz hit a record 43M reactions—requiring marketers to adapt.
The best user acquisition strategy isn’t more money—it’s faster testing, tweaking, and deploying.
Netflix’s all-cash WBD bid means a faster deal that would ease streaming uncertainty and help advertisers plan around Netflix’s ad tier.
Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.
1,500 layoffs and budget cuts at Reality Labs signal a shift toward AI glasses and real-world ad integration.
The Olympics and World Cup will propel sports ads to a record year, pushing global spend past $1 trillion.
CTV’s evolution will hit full stride in 2026 amid rising viewership, better measurement, and interactive ads.
As streaming services capture an increasing share of both viewership and subscription revenues, this FAQ will help marketers understand the terminology and dynamics shaping video advertising in 2026.
Podcast listeners are sought out by marketers for high engagement, and listenership is only set to grow.
This FAQ examines in-game ad formats, audience demographics, and emerging opportunities like rewarded advertising that are reshaping how brands connect with gamers across platforms.
Brands should plan for campaigns around live events while treating streaming as a test bed for targeting.
Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.
Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.
Roku’s $2.99 ad-free service challenges ad-heavy models, eyeing a forgotten tier between FAST and pricey subs.
Simpler sponsorship tools and wider access help brands tap into engaged, purchase-ready listeners.
Europe, Middle East, Africa rise in consumer tech: Brands must pivot as regional trade-up demand and connected living drive growth beyond North America.
Roku and iSpot integration marks tighter CTV attribution loop: iSpot’s product aims to lessen intermediaries between ad spending and performance data.