Snapchat adds agency tools and HubSpot integration: The company aims to make lead gen, attribution, and ROAS easier for performance marketers.
Short-form video is where social platforms are concentrating their ad innovation in 2026. Instagram is monetizing the moment after a Reel ends, YouTube Shorts earned the industry's first short-form measurement accreditation, and episodic formats are turning casual scrolling into appointment viewing. This FAQ covers the formats, inventory growth, and creative practices shaping short-form video advertising.
Consumers are collecting memberships much faster than they're building habits. The average consumer now belongs to 17.4 loyalty programs, up 60% over the past decade, according to Upside’s “Escaping the loyalty plateau” report. But active participation has risen just 8% over the same period, to 8.4 programs.
Accounts opened in-person last longer, and strategic investment can turn new locations into durable acquisition engines.
Purchase data helps location-based brands connect digital ads to store sales and adjust budgets mid-campaign.
Its flagship Botox brand lifted its otherwise underwhelming aesthetics results, while Juvederm results show perceptions about fillers remain a tougher hurdle to overcome.
Retailers that treat inclusion as a growth strategy—not just compliance—can build deeper customer loyalty across households.
Weakness in Americas retail overshadowed digital growth.
Blackstone takes over an AUD36 billion loan book.
TikTok builds an agentic AI hub as marketer adoption grows: The payoff is less manual work, faster decisions, and smoother buying across the funnel.
Enterprise AI demand funds Big Tech earnings: Hyperscalers can sustain long-term capex without overreaching.
AI answers now drive more brand searches: Marketers should watch citation share and search lift, not just page views.
Chase leads new accounts, but fintechs still convert prospects at far higher rates once shoppers engage.
Early banking gains support its all-in-one finance plan, but execution will decide whether engagement lasts.
Existing members drove 51% of new product signups in Q2, reinforcing the power of cross-selling.
Digital audio is quietly restructuring the listening landscape. Ad-supported streaming music is taking share from radio, podcasts are reaching record audiences, and Gen Z spends more time in Spotify's app than YouTube's. For advertisers, audio offers trusted voices and habitual daily attention at prices below video. This FAQ covers where listening is moving, why audio earns budget, and how to plan the channel in 2026.
Record demand lifted revenues, while the company bets its marketing spend will strengthen long-term brand appeal.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
Telehealth's easy-to-sign-up, hard-to-cancel subscription practice is now a regulatory liability.