Financial pressure is holding them back
Tech advocates see AI autonomy in medicine, but doctors’ safety, liability, and control concerns will stand in the way.
Consumers budget for weight loss as they cut spending elsewhere. Gyms, drugmakers, and supplement brands can build on that commitment with services supporting long-term health goals.
Microdrama audience growth in China is slowing, but the industry’s biggest opportunity is just beginning. AI, premium storytelling, and branded content are transforming the format into a serious media and marketing platform.
India, Brazil have more room to expand, but advertisers must weigh returns market by market.
Meta removes advertiser placement exclusions: Automation may simplify campaigns, but brands lose control over where ads run without guaranteed gains.
71% of US shoppers who use AI at least monthly turn to AI assistants when making purchasing decisions, according to an April survey from Profitero.
Secondhand resistance is collapsing on both ends at once. The share of consumers saying they were not at all likely to buy a secondhand gift fell from 68% in 2022 to 51% in 2026, while the share who are "very likely" to do so more than doubled, from 8% to 17%, according to CivicScience.
This FAQ covers Gen X's spending power, digital behavior, and what authentic marketing to this generation looks like in 2026.
Its $3T opportunity hinges on turning existing banking ties into deeper investment relationships.
Brands can’t count on China to drive demand until financial markets stabilize and the pressure on affluent consumers eases.
A recent Supreme Court ruling could raise broker insurance and vetting costs, making transportation more expensive.
Gen Z favors multimedia streaming bundles: Marketers should evaluate audiences inside each package rather than treating reach as a proxy for brand fit.
Premium ice cream products were a bright spot in falling US ice cream sales—wellness-centric consumers are still willing to spend on higher-quality treats.
Chatbot embeds can help FIs win Gen Zers and millennials where they research their financial questions.
Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.
Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.
The brand aims to broaden its reach and support Estée Lauder’s fragrance momentum with gaming-focused content.
BNPL players should partner with merchants with bigger basket sizes where demand for longer terms is strongest.
Safety Coach gives drivers value and data control first, testing whether transparency can lift telematics use.