User-built AI features could translate financial habits into unique app experiences—and make rivals rethink personalization.
Drug pricing and TrumpRx questions eat into valuable doctor time. Drugmakers need to guide consumers to the right Rx resources.
Investors value AI-powered consumer health tech that turns biometric data into actionable guidance, but proprietary data and proven outcomes will set rivals apart.
YouTube is reportedly offering exclusive content deals, limiting creator reach and challenging cross-platform campaigns.
Disconnected systems drain productivity, with SMBs especially exposed to inefficient workflows.
On today’s podcast episode, we discuss how advertisers can transition from World Cup storytelling into domestic league campaigns, what makes football audiences unique from an advertising perspective, the number that best encapsulates the advertising opportunity within the English Premier League, what makes America's Major League Soccer attractive compared with established European leagues, and more. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Bill Fisher, and Senior Forecasting Analyst Oscar Orozco. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Netflix’s conventional model is built around binge-watching, where viewers tune in for hours to stream several episodes. But consumer behavior is increasingly fragmented across shorter viewing sessions throughout the day,
YouTube makes creator content look more like TV: Creator-led shows give CTV advertisers another reason to make YouTube core media.
On today’s podcast, we discuss why shopping still feels so disconnected when brands and retailers know so much about us, what’s changed most about what consumers expect from brands today, and what brands should be building now to be ready for people shopping on their own—some using AI assistants, with some purchases becoming fully agentic. Tune in for a conversation featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Keith Lehman, Global Marketing Director for Digital Commerce and Retail Media at Colgate-Palmolive.
44% of US adults typically buy a new brand on an online marketplace like Amazon or Walmart, more than double the 21% who buy on the brand's own website, according to a March survey from Radial.
Expanding Prime Air to nearly 500 cities could make ultrafast delivery a bigger part of everyday shopping.
Retailers are seeing stronger engagement and higher conversion rates, even as most consumers have yet to embrace AI shopping.
With broader campaigns that include both off-site channels and retailer-owned environments closer to purchase, brands have an opportunity to make lasting impressions prior to purchase with memorable campaigns.
A softer Marmaxx quarter comes amid signs that competitors are chipping away at the retailer's long-held advantage.
Q2 results reflect shoppers' positive response to refreshed stores and merchandise, but category performance remains uneven.
Mandatory disclosures could discourage retailers from using tailored prices as consumers grow more wary of the practice.
Weak DIY demand makes professional customers, online channels, and new assortments more critical.
TikTok’s next challenge is convincing its users that the platform is safe for payments.
A TD survey reveals that students act on AI financial advice, making trusted resources key to acquisition.
Their melanoma trial results could pave the way for treatments that are tailored to individual patients’ tumors.