AI Email A/B testing has an AI quality problem: Without rigor, AI crowns false winners and locks in flawed templates.
Media, events, and LTO buzz double brand recall as revenues climb 31%.
From McDonald’s to Whirlpool repairs, brands feel the impact as consumers run out of money.
To remain competitive, banks must prioritize a simple, digital process.
Social feeds fuel, wallets drain: Prediction markets convert clicks into cash for a few but result in losses for many. The trend risks regulation and brand safety.
On today’s podcast episode, we discuss the three big questions surrounding Google right now: If Google is winning at search, where is its ad machine quietly losing? Is its self-driving car unit, Waymo, a sleeping giant for the company? And are its new traditional TV-style “Stations” the right model for YouTube as it tries to take over the living room? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Marisa Jones and Senior Forecasting Analyst Drew Spink. Listen everywhere, or watch on YouTube, Apple Podcasts, and Spotify.
Disney plots a super app future: A unified Disney+ platform could fuse streaming, parks, and merch into one data-rich loop for ads and ecommerce.
Magnite leans on CTV and mobile: Q1 revenues rose 6%, but much stronger growth in CTV and mobile shows where buyers are concentrating spending.
The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.
Meta rewards format discipline: Aligning creative to funnel stage and building for silent viewing can multiply conversions and capture distracted scrollers.
Aggressive spending helped the brand add about 2 million customers as its sales jumped 29%.
The appliance manufacturer says it is feeling Great Recession-like headwinds.
The bank could outperform less focused competitors in customer satisfaction.
28% of social media users worldwide say their top brand turn-off is posting unlabeled AI-generated content, the No. 1 grievance in Sprout Social's Q1 2026 Pulse Survey, beating engagement bait by 5 points.
Google boosts links in Overviews: New AI search features aim to recover clicks as zero-click queries sap traffic and ad performance.
72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.
Snap grows revenues faster than users: Sales rise 12% as North America DAUs fall 7% and Snap looks to prove it can sustain growth.
On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.