The bank’s refresh aims to position it less as a regional bank and more as a megabank competitor.
44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.
AI agents drive Microsoft’s next phase: Earnings show Azure re-accelerating, margins improving, and ads embedding deeper into AI-powered workflows.
Spotify turns workouts into a retention engine: Peloton classes and cross-device sessions aim to lock in users and time spent as growth slows.
US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.
CMO remit expands with AI: As AI exposes silos, marketers, sales, and service must unify to fix broken customer handoffs.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards,” or the UMRAs, for April, including “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Director of Content Becky Schilling, Senior Analyst Carina Perkins, and Principal Analyst Zak Stambor.
The brand’s Nordstrom Marketplace debut shows it favors curated reach over mass exposure.
Earlier event bolsters Q2 outlook as delivery speed and ads fuel growth.
This move aligns with the bank’s wider strategy to gain ground in the sports ecosystem.
Meta’s AI payoff: Q1 revenue hit $56.3 billion as AI tools drove ad gains that help justify a $145 billion spend plan.
Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.
Can advertising cover tech’s ballooning AI costs? That question defined big Q1 earnings day for Amazon, Meta, Microsoft, and Google.
Import-heavy brands gain breathing room, though uncertainty limits lasting upside.
Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.
This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.
Energy shock pushes more households to the brink, curbing discretionary spending.
Social scams’ $2.1 billion tally: FTC data shows social ads are fueling losses, forcing brands to assess risk vs. reach and focus on building trust.