Flat customer satisfaction scores and rising prices force brands to deliver simpler, instant rewards.
Recent survey findings should prompt revised marketing strategies.
Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.
Apple-Spotify alliance redraws video podcast playbook: Shared tech and revenues lower barriers for video podcasts, leaving YouTube as the only major the lone silo.
Automation spending meets authenticity wall: Brands chase creative speed while consumers crave realness and vibes rather than sameness.
YouTube courts brands with TV-style creators: Upfront pitch pairs stars and CTV scale as linear TV time slips.
Policy whiplash and a 27% sales drop force a pivot back to hybrids.
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Strong merchandising drove sales gains across each of its categories.
Reddit proves its CPG pull: Reddit shoppers drive 1.5 times ROAS and up to 17% higher LTV as trust-rich threads steer buying decisions.
Social media is the internet’s front door: Social drives non-search OTT streaming and gaming traffic, moving discovery into feeds.
Coca-Cola tests universal metric: Universal Media Measurement (UMM) aims to measure paid, owned, earned, and shared media on one scale to tame fragmented data.
Meta tops $240 billion in ad revenues: AI-fueled gains and Reels lift revenues as the company cements its pull with marketers.
TikTok builds an always-on ad machine: From genAI video edits to asset selection, it’s centralizing its ad tech to outpace competitors.
55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.
- On today’s podcast episode, we discuss what makes buying furniture so complex from a customer perspective, where in today’s shopping journey people get stuck the most, and which technologies are actually driving the category forward. Listen to the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Yory Wurmser, and Co-Founder and Chief Marketing Officer at Furniture.com, Daniel Bennett.
As retailers push into agentic commerce, success may hinge less on the technology itself and more on how quickly consumers are willing to change their habits.
The retailer’s new “Alexa for Shopping” assistant unites voice and chatbots to drive discovery and spending.
Walmart, Target, and Dollar General bank on brick-and-mortar to capture tighter wallets.