After costly missteps, a leaner $30,000 truck reframes EVs around value, not virtue.
Same-day dairy and produce test whether consumer basket gains carry over to B2B spending.
45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.
Tight 4.9% availability and suburban demand lift prices as stores anchor 82.6% of sales.
The purchase journey is now chaotic: Constant device-hopping and “random” shopping behavior turns buying into scattered micro-moments.
Google builds an AI-ready measurement hub: New tagging, data flows, and geographic testing help prove marketing’s business impact.
OpenAI opens data to marketers: New policy allows limited ID sharing and purchase data to power ChatGPT ads.
Digital detox drives IRL marketing: From Pinterest to Netflix, companies court screen-weary youth with phone bans and offline experiences.
Retailers in April proved that breakthrough moments come from bold repositioning, experiential stunts, and quiet backend innovations that reshape operations. Here are the three retailers that won April's “Unofficial Monthly Retailer Awards.”
P&G and American Eagle tap its network as Amazon mirrors the AWS playbook in logistics.
In today’s podcast episode, we discuss what will define Tim Cook’s legacy as he steps down as CEO of Apple; whether the company needs another “iPhone moment”; and the top priority for incoming boss John Ternus. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Yory Wurmser. Listen anywhere, or watch on YouTube or Spotify.
With DEI mentions plummeting, Apple reinforces its identity—and dares rivals to follow.
Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.
70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.
Roku turns CTV into checkout: Its new platform ties 100 million homes to retailer sales data, letting brands buy, measure, and transact in one closed loop.
LinkedIn’s video engine: Revenues rose 12% YoY as paid video climbed 30%, with higher CTRs and engagement cementing its B2B ad appeal.
"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"
Restaurants and CPG brands lean into high-protein demand as shoppers trim elsewhere.
Fast-growing insurgents are outperforming the rest of the market with higher protein content and better-for-you claims.